Yes ‘Cers

I contributed to concept development for the video reveal of the “Yes ‘Cers” campaign, working with the creative team to explore multiple approaches to showcasing Indiana’s deep basketball culture and also subtly integrate “Yes ‘Cers” into fan language. I managed logistics across 16+ shoots—including scheduling, location coordination, and talent management—while also overseeing wardrobe and styling to ensure an authentic, on-brand look. In post-production, I directed voiceover sessions to capture the right tone and delivery, and oversaw the editing process to deliver final versions optimized for both digital and broadcast platforms. The launch of the campaign was a massive success and the phrase was fully embraced by fans throughout the season.