Cobas Liat customer testimonial

I collaborated with the Global Marketing Manager from Molecular Point of Care at Roch Diagnostics to tell the success story of their client Banner Health’s usage of the Cobas Liat device. The goal was to for the final video to tell the story in a way that Banner Health would also be able to utilize the final assets to promote their success as a healthcare system. I partnered with the client to developed interview questions that would achieve the desired storyline, led interviews, directed B-Roll capture, and oversaw the editing process to deliver a final video that promoted the Cobas Liat, but also celebrated Banner Health.